The tale of Weller 12 in the past decade is a melancholy one for bourbon drinkers - a story of beautiful flavors, secondary hype and a tragedy of price increase, says Blake Riber, founder of the blog Bourbonr and the whiskey service Seelbach’s. The Best Whiskey Glasses for Bourbon or Scotch This price is slightly higher than what you'd find on Facebook buy-sell-trade groups, where you're looking at $200 or thereabouts. According to BoozApp, an app that aggregates spirits prices submitted by users all over the country, Weller 12's average shelf price is $250. Its suggested retail price is $40, but Weller 12 does not cost $40. How much does Weller 12 cost? There isn't one answer to this question. Know that buying and selling whiskey on Facebook (or anywhere if you're not a licensed retailer) is illegal. The best ways to find Weller 12: chatting with your local liquor store's manager or going rogue into the whiskey black markets on Facebook and elsewhere. How to find Weller 12? This bourbon is extremely valuable now and so has become extremely difficult to find at reasonable prices. Outside of that, you'll have to rely on luck.
They'll know when shipments usually come in. When is Weller 12 released? If you want to know specifically when Weller 12 might be available in your area, patronize a local liquor store and befriend the staff. Sign up here for a free 7-lesson guide on everything you need to know about bourbon. Now that you know which bottle to buy, find out how to best enjoy it. How often is Weller 12 released? There isn't a set release date for Weller 12 because it releases continuously throughout the year. This year, while reporting a story about Facebook’s illegal black market whiskey selling groups, I watched an entire case of it sell in less than two minutes, at $150 a pop - a drinker’s bliss, vanishing in a puff of cash and smoke. Technically, today it retails for around $30, but good luck finding it on a liquor store shelf. In 2019 it was $238, according to the site’s data. In 2014, the average price of Weller 12’s on the legal market was $47. This rise in interest has had consequences on supply. In 2017, it topped the list of sought-after spirits on the massive booze search tool Wine-Searcher - and in 2019 it was a close second to Blanton’s.
Demand for this delicious wheated bourbon has driven the liquid underground. These days, it’s about as hard to find as Jack’s Lounge or Joy Perrine. There aren’t many whiskeys that can make someone sigh like Minnick sighs after he tells that story. I said, ‘Joy, I wanna drink a really nice bourbon.’ She pulled out Weller 12 Year Old. I liked them fine, but they were never my thing.
The bartender was Joy Perrine, an amazing, brilliant woman in the whiskey hall of fame, since passed away. “I was at a bar called Jack’s Lounge, no longer in business. "I can vividly remember this,” says Fred Minnick, founder of Bourbon+ magazine.
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